Case Study: UGC Content Production for The Sun Travel’s "Best of British" Series

Client Overview

The Sun Travel launched the "Best of British" series, celebrating unique locations across the UK. The series aimed to inspire domestic travel through engaging, authentic content.

Objective

To produce user-generated-style video content that highlights travel experiences in a relatable and visually appealing way, encouraging readers to explore featured destinations.

Approach

  1. Content Creation

    • Visited selected UK locations featured in the "Best of British" series.

    • Filmed personal experiences, capturing the destination’s unique aspects (landscapes, activities, food, etc.).

    • Ensured the tone and style aligned with The Sun Travel’s audience: authentic, fun, and informative.

  2. Video Production

    • Edited raw footage into polished short videos that highlighted key moments and features of each destination.

    • Incorporated captions, transitions, and music to enhance viewer engagement.

  3. Copywriting

    • Wrote engaging and concise copy to accompany the videos, emphasizing the destination’s appeal and providing practical travel tips.

    • Ensured the tone was conversational yet informative, resonating with the audience.

Results

  • Increased engagement on The Sun Travel’s "Best of British" social channels (include metrics if available, e.g., views, likes, shares).

  • Positive feedback from the audience, with comments reflecting excitement about the featured destinations.

  • Strengthened The Sun Travel’s brand as a trusted source for UK travel inspiration.

Why It Worked

  • Authentic storytelling through first-hand experiences.

  • High-quality, relatable UGC-style videos that stood out in a competitive travel content space.

  • Complementary copy that provided value to viewers, encouraging them to take action.