For two years running I was the lead on video production campaigns to create video content for social media to promote the partnerhip between Evans Halshaw and PMR [Power Maxed Racing]. My roles including the creative and storyline scripting of the videos, as well as managing the talent, production staff, and location. The output was 10x videos across two years that not only worked for specific social media platforms but that also promoted the partnership in a way that hit both target audiences. The videos were used across Evans Halshaw and PMR social channels for the year ahead, and were used to sell into press titles for further press coverage.